Matjaz Gorican is currently a Principal UX Strategist at Broadcom Software, focusing on aligning innovative ideas with business goals and enhancing products to benefit customers. Previously, Matjaz served as a Senior UX Designer and UX Lead, guiding the transformation of Automic Automation and establishing a design system for enterprise applications. With a diverse background as a Freelance Web and Print Designer and Music Video Director, Matjaz has honed skills in user research, prototyping, and project management across various roles and industries. Matjaz holds a Master's degree in Translation from the University of Ljubljana and has participated in an Erasmus Programme at Tampere University.
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