Nick Cross currently serves as the Vice President and Global Head of Sales & GTM at Broadcom since March 2024. Previously, Nick held a Non Executive Chair position at England Ice Hockey from February 2024 to February 2025. Prior experience includes roles at VMware from October 2015 to March 2024, where Nick advanced from Senior Director to Vice President and General Manager for various regions and sectors. Earlier experience spans significant positions at EMC and Oracle, as well as leadership roles at Pillar Data Systems and SPORTSFACT LIMITED, where Nick was also a professional hockey player. Educational qualifications include studies at Saïd Business School, University of Oxford, and a degree in European Studies, Economics, Business Studies, and German from Kingston University.
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