Dan Mandle

Dan Mandle is currently the SVP of Data Science & Analytics at broadhead, where they lead a team focused on identifying growth opportunities through innovative data analysis. With a diverse background in advertising account management, they have held roles at notable companies such as Colle McVoy and Best Buy, where they developed marketing strategies across various industries. Dan has also contributed to academia as an adjunct instructor at the University of Minnesota, designing curriculum for courses in digital media and strategic communication. Their extensive experience includes expertise in web analytics, media attribution, and social media monitoring. Dan's work is driven by a strong curiosity to uncover the "why" and "why not" in marketing analytics.