Jeff Hoffelt

Jeff Hoffelt currently serves as the VP, Content Strategy Director at broadhead., focusing on brand messaging, customer journeys, and integrated cross-channel strategies. Previously, as Chief Business Officer and VP of Communications at Filament, Jeff led various teams in public relations, social media, digital, and paid media, enhancing engagement and conversions for over 30 brands. Jeff's experience includes growing social media marketing capabilities and implementing content strategies for lifestyle and B2B clients. Early career roles included reporting for Capital Newspapers and copyediting for Ke Kalahea, complemented by a Bachelor of Science in Marketing and Communications from the University of Wisconsin-River Falls.