Carrie Ward

Carrie Ward is a seasoned data science professional currently serving as the Global Head of Data Science at Broadlab since May 2025. Previously, Carrie held the position of Director of Data Science and Optimisation at VIOOH from November 2020 to May 2025, where innovation in programmatic digital-out-of-home advertising was driven through the development of a patented MIP optimization algorithm and advanced forecasting initiatives. Prior roles include Data Science/Optimisation Lead at Amobee, focusing on UK broadcaster solutions and the development of an addressable TV platform, and positions at Videology, Inc., where Carrie contributed to the optimization model's deployment into production. Early career experience includes serving as a Research Analyst at Advertising.com, where various mathematical models were developed and two Innovator Awards were won. Educational background consists of a Master’s degree in Applied Mathematics from North Carolina State University and a Bachelor’s degree in Mathematics from the University of Maryland Baltimore County.