Broadlab
Peter Burroughs is an experienced executive in global sales and media, currently serving as Director and Founder of Connected Media Partners, which provides strategic support and consultancy across the business life cycle. Previously, at Broadlab, Peter worked as Executive Vice President of Global Sales and Strategic Consultant, collaborating with the CEO on growth strategies for addressable TV advertising. At DAZN Group, Peter held the position of Global EVP of Media Sales, where responsibilities included P&L management, geographic expansion, and overseeing a team of over 100, alongside a role as SVP Media for the EMEA region focusing on OTT advertising. Additionally, Peter served as Managing Director for Africa at Perform, where responsibilities encompassed the growth of Perform Group and its divisions, alongside leadership roles in client services and commercial initiatives across EMEA.
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Broadlab
Broadlab provides a single point of access to the whole of the Addressable TV advertising landscape for agencies and their clients. Together with a seasoned team with deep experience across Addressable TV, Broadlab brings expertise and technology together in a 'one stop shop' solution to help agencies and their clients get the best return on ad spend (ROAS) from their Linear and Addressable TV campaigns. Broadlab works with agency partners to understand an advertiser’s audience and campaign objectives, builds a campaign strategy (including inventory, targeting, creative and measurement), activates the campaign, optimises the campaign in-flight and then provides holistic measurement and insights relating to the campaign delivery. To do this, Broadlab has built an innovative suite of tools and technology to solve Addressable TV specific issues such as an advanced forecasting and planning tool, an ID Graph optimised for Addressable TV to build and target audiences at all levels of the marketing funnel, AI/ML algorithms to monitor and optimise campaign performance and cross-platform measurement capabilities. This technology has then been paired with an experienced team of expert staff who know the business and how to access supply & data, how to get the best from multiple buying platforms and methodologies and how to consult with clients to ensure their campaigns meet their desired objectives.