Ed Lopez

Ed Lopez has a diverse work experience spanning over several years. Ed started their career at CIDEX International, Inc., where they quickly rose to the position of National Sales Manager. Ed successfully led a team of seven account managers, generating nearly 100% more revenue compared to other teams.

Following that, Ed worked at ProQuest Information and Learning as a Senior Sales Executive, where they maximized revenue by establishing profit-sharing partnerships and individual sales. These efforts contributed to 25% of the company's revenue.

At Vault Inc., Ed served as the Director of Advertising Sales, overseeing the Ad Sales and Production departments. Under their leadership, the team generated over $2 million in annual sales, representing over 50% of the company's revenue. Ed also introduced new ad products, including web-based lead generation tools, diversifying the company's revenue streams.

Continuing their career, Ed joined ProQuest Information and Learning as a Business Development Consultant, acquiring clients interested in marketing their products to ProQuest's user base. Ed evaluated and implemented new revenue opportunities, contributing to 10% of annual revenue objectives.

At Valassis, Ed worked as a Marketing Consultant Intern, developing a sales force resource allocation strategy that had the potential to generate up to $100 million in additional annual revenue.

Ed then joined Google as an Online Sales and Operations Manager, spearheading the development of the Inside Sales Team. Under their leadership, the team grew to 80 members and generated over $150 million in revenue. Ed received the Google Vice President Award for outstanding success in the team's first year.

In subsequent roles at Google, Ed served as a Team Lead and a Senior Sales Representative, excelling in lead generation, account acquisition, and mentoring.

Following their tenure at Google, Ed joined Dewdrop Digital, LLC as the General Manager, leading a team of outsourced virtual employees and assisting clients in digital marketing strategies. Ed also developed new revenue channels through strategic partnerships and alliances.

At AdRoll, a Division of NextRoll, Inc., Ed served as the Director of Sales, overseeing the U.S. East Coast Sales team focused on agency accounts.

Prior to their current role, Ed worked at SimpleReach as the VP of Sales, leading a team of Account Executives focused on securing strategic brand and agency accounts.

Currently, Ed is the Senior VP of Sales at Broadlume, where they are involved in various core business functions, including sales, partnership management, marketing strategy, contract negotiations, and go-to-market strategy.

Throughout their career, Ed has demonstrated strong leadership, sales expertise, and the ability to drive revenue growth.

Ed Lopez has a comprehensive education history. Ed received a Bachelor of Science (B.S.) degree in Economics from Vassar College, where they studied from 1993 to 1997. Following this, they pursued a Master of Business Administration (MBA.) degree in Marketing and Entrepreneurship from the University of Michigan - Stephen M. Ross School of Business, attending from 2002 to 2004. In that same year, they also took part in an Intl Program (MBA) at Esade, focusing on Marketing & Entrepreneurship. Additionally, in 2003, they participated in a Summer Intl Program (MBA) at WHU – Otto Beisheim School of Management, primarily focusing on Marketing & Entrepreneurship.