Jeff Cooper is a seasoned professional in the financial services industry with extensive experience in sales and trading. Currently serving as Vice President of Sales for Broadridge Trading and Connectivity Solutions since July 2018, Jeff specializes in selling NYFIX Matching software and order routing systems that automate confirmations and affirmations for hedge funds and asset managers. Jeff’s prior roles include Director on the Board of the Security Traders Association of New York from August 2010 to August 2022, and Senior Sales Executive at FIS, where responsibilities included selling buy-side product suites and managing strategic alliances. Other notable positions include Vice President of Institutional Equity Sales at Tradeweb, Trader/Market Maker at B.L.M. Investment Securities, and Senior Trader at Charles Schwab. Jeff holds an MBA in Business from Baruch College, a BS in Finance from Fairleigh Dickinson University, and has attended the State University of New York Maritime College.
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