Alexandra Roa

Alexandra Roa is an experienced professional in business development and sales, currently serving as the Director of Business Development at Broadsign since July 2022, focusing on pDOOH campaigns in France and Switzerland. Previously, Alexandra held various roles including Senior Account Executive at Broadsign, where contributions included supporting the launch of its DOOH SSP, and as Senior Business Development Manager at Replai, specializing in video analysis. Additional experience includes roles such as Senior Sales Account Executive at Zeotap, where advocacy for the Universal ID (ID+) in France was driven, and Directrice des partenariats at ShowHeroes and Azerion France, where sustainable publisher partnerships and go-to-market strategies were developed. Earlier in the career, Alexandra was Head of Global Sales at Mediafeed, establishing partnerships within the RSS advertising industry. Alexandra holds a Master’s degree in International Marketing and Management from Paris ESLSCA Business School.