Broadsign
Arthur de Groot currently serves as the Director of Business Development for Programmatic Media at Broadsign, where the focus is on providing optimal solutions for media agencies and advertisers to engage global audiences through programmatic Digital Out of Home (DOOH) strategies. Prior experience includes leadership roles at gategroup overseeing strategic partnerships, and at Schiphol as Director of Schiphol Media, facilitating high-traffic advertising opportunities at Amsterdam Airport. Arthur's career also features significant positions at ELEQT Limited, GET NV, eBuddy.com, eMessenger, and Celanese Americas Corp, demonstrating a strong background in business development, sales, and marketing across various industries. Arthur holds a Master's degree in Finance from the University of Groningen.
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Broadsign
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Broadsign is the leading digital out-of-home marketing platform that enables brands, agencies and publishers to buy, sell and deliver DOOH campaigns efficiently, reliably and securely. Broadsign offers content management, network operations, direct sales and programmatic distribution, all in one platform. Lighting up 130,000 displays in venuesworldwide, Broadsign powers screens at the heart of people’s lives and delivers more than 11 billion ads and 30 billion impressions per month.