Mike Skene

Mike Skene currently serves as Retail Media Sales Director EMEA at Broadsign, focusing on enhancing programmatic and direct sales capabilities for in-store retail media assets across the region since March 2025. Prior to this, Mike held key roles at dentsu, including OOH Agency Partner and Planning & Buying Director, overseeing OOH planning, buying, and growth strategy. Experience also includes positions at Advertima as Retail Media Solutions Director, and Posterscope, where roles ranged from Agency Strategy Director to Senior Client Manager. Mike holds an MSc in Property from the University of Aberdeen and a BSc in Product Design from the University of Dundee.