Stuart McMahon

Stuart McMahon is a seasoned business development leader with extensive experience in the advertising and technology sectors. Currently serving as the Director of Business Development for EMEA at Broadsign since October 2018, Stuart focuses on enhancing screen-driven growth and innovation. Previously, as the Director of Data Demand at Sirdata, Stuart advanced data collection and processing technologies. Stuart also held the role of Sales Director and Head of Programmatic Trading at Switch Concepts, contributing to significant growth in the advertising technology space. Before that, Stuart was a Multinational Account Director at Microsoft, responsible for advertising revenue generation across global markets, and held various managerial positions at News Corp and Guardian News & Media, where Stuart developed sales strategies and managed teams to achieve revenue goals. Stuart began the career as a Radio Account Manager and Digital Account Executive at EMAP. Stuart holds a BA Hons in Economics and Public Policy from Leeds Beckett University.