Lili Chen is a seasoned professional with extensive experience across various sectors, including luxury retail, e-commerce, and strategic consulting. Currently serving as the Ctrip (Global Shopping) Ambassador at Trip.com since May 2024, Lili also holds prominent roles as a Non Executive Director at Brompton Bicycle and as the Founder of L'atelier International. Additionally, Lili serves as an International Business Partner at 黑蚁资本 BA CAPITAL, a Senior Partner for Oversea Business Units at Vanke, and was previously the Vice President for Digital and E-com at adidas and Executive President at 复星时尚 Fosun Fashion. Prior roles include positions at Alibaba Group, where Lili was both the Group Strategy General Manager and the Luxury Pavilion General Manager. Lili began a career in strategy consulting at MAD and held the position of International Marketing Director at Printemps. Educationally, Lili holds an MBA from ESSEC Business School.
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