Bronco was co-founded by Martin Melgoza and Mike Ripberger. Martin spent 15+ years building a Performance TV agency from the ground up, leading to a successful exit to the 4th largest Internet and Cable provider in the United States. Mike spent a decade building a $2B+ global ticketing platform from the first line of code, walking away with a very clear sense of what good technology looks like. Two operators, on both sides of the table, who got tired of watching brands get sold smoke and mirrors.

Long before Performance TV was a buzzword, this team was educating enterprise brands on what CTV was and how to make it work.

Performance TV still operates like the wild west: opaque pricing, layered middlemen, and measurement you can't trust. Brands aren't just wasting money. They're overpaying for results they can't verify. Bronco was built to be a different standard.

Bronco gives marketers direct access to premium inventory with transparent pricing, deterministic measurement that connects ad exposure to real outcomes, and independent fraud verification for every campaign. Its AI-native infrastructure architects media plans in seconds and optimizes in real time. Its operators have managed millions in TV spend and guided strategy at every step.

Some of what Bronco's clients have seen: 41% growth in new customers, 52% revenue lift in tested markets, 3.9x increase in search conversions, and 46,000 verified store visits driving a 14% sales lift.

Bronco doesn't sell impressions. It delivers results.

Ride with us at bronco.run.

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