Jacquelyn Burnside

Jacquelyn Burnside is a seasoned marketing professional specializing in lifecycle marketing and customer relationship management. Currently serving as the Senior Manager of Loyalty & CRM at Brooks Running, they lead initiatives to enhance customer engagement and loyalty programs. Previously, at Tinuiti, Jacquelyn excelled in improving operational standards and achieving significant revenue growth for clients. Their experience also includes roles at Holland America Line and Email Aptitude, where they optimized email marketing strategies and maximized client engagement. Jacquelyn is pursuing a Bachelor's degree in Communications at Virginia Polytechnic Institute and State University.