Jesse Lee is a seasoned professional in CRM and customer analytics, currently serving as the Manager of CRM and Customer Analytics for EMEA at Brooks Running since July 2021. In this role, Jesse leads the CRM and digital analytics functions, including the Brooks Run Club loyalty program, and has been instrumental in optimizing data usage across eCommerce and marketing initiatives. Prior to Brooks Running, Jesse was a Data and Tech Analyst at FCB New Zealand, focusing on implementing data-driven marketing strategies and conducting statistical analysis for various industries, and a Marketing & Communications Assistant at Aktive - Auckland Sport & Recreation, where Jesse developed public messaging strategies and brand guidelines. Academic credentials include a Bachelor of Business in Marketing and Economics from Auckland University of Technology and an international exchange program at Erasmus School of Economics.
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