Jay Woo

Jay Woo currently serves as the General Manager at Brown-Forman Korea. Previously, Jay held various roles in notable companies, including General Manager for Southeast Asia at J.R. Simplot Company, where a transformational growth strategy resulted in a three-fold increase in volume. Jay was also the Marketing & Innovation Director at Diageo, turning around the performance in Korea and establishing leading market positions for key brands. Earlier experiences include Channel Marketing Manager at Coca-Cola Korea Bottling and multiple marketing leadership roles at Philip Morris International. Jay is pursuing a BA in Economics from The University of Texas at Austin.