Travis Smith

Travis Smith is an accomplished digital marketing professional with extensive experience in strategic management and consumer relationship marketing. Currently serving as the Director of Digital Marketing COE at Brown-Forman since December 2008, Travis oversees vendor selection and enhances collaboration between Marketing and IT for global brand initiatives. Previously, as Manager of Consumer Relationship Marketing, Travis directed a team of 14 marketers to build long-term consumer loyalty across a diverse portfolio of over 25 brands. Prior experience includes operations management consulting and a successful tenure at The Home Depot, where Travis maximized sales as Store Manager. Leadership experience as an Infantry Officer in the U.S. Army complements an educational background that includes an Executive MBA from Vanderbilt University and a Bachelor of Science from the United States Military Academy at West Point.