Shwetha Ashokumar

Shwetha Ashokumar has a strong background in content marketing and technical writing. Shwetha is currently working as a Lead Growth Marketing Strategist at BrowserStack, where they specialize in content and SEO strategies. Prior to this, they worked at LambdaTest as a Marketing Content Manager, where they were responsible for creating content for enterprise audiences and improving BOFU conversion through industry-specific guides and case studies. Shwetha also revamped the case study page to highlight key metrics. Before LambdaTest, Shwetha worked at Recko | A Stripe company as a Marketing Manager, where they played a key role in the company's acquisition by Stripe. Shwetha also worked at Chargebee as a Senior Technical Content Writer, focusing on creating technical content. Additionally, they gained experience as a Technical Content Writer at Zoho Corporation, where they created webpages, landing pages, and video content. Shwetha also singlehandedly moved technical documentation and documented key features for Zoho Analytics. Earlier in their career, Shwetha worked as a Freelance Feature Writer for The Hindu.

Shwetha Ashokumar's education history is as follows:

Shwetha started their education journey in 2010, when they enrolled at Easwari Engineering College. Shwetha pursued a Bachelor of Technology (B.Tech.) degree in Information Technology, completing their studies in 2014.

In 2017, Shwetha decided to further their education and enrolled at Loyola College. Shwetha pursued a Master of Business Administration (M.B.A.) degree with a specialization in Marketing. Shwetha successfully completed their studies in 2019.

Shwetha continued to enhance their skills and knowledge through various certifications. In 2016, they obtained an Analytics Certification from Google and completed a course on Social Media Marketing 2016 offered by Coursenvy. Shwetha also obtained an SEO Analysis certification from Udemy in the same year.

In 2017, Shwetha further expanded their knowledge by completing the "Introduction to Marketing" course offered by the University of Pennsylvania.

In 2021, Shwetha pursued a minidegree in Growth Marketing from CXL. Shwetha also obtained the "Certified Content Marketer" certification from HubSpot Academy in the same year.

Additionally, Shwetha obtained the CEFR C1 ADVANCED certification from the British Council in May 2021.

In 2021-2022, Shwetha attended Product Marketing Alliance and completed the Product Marketing Core program.

Overall, Shwetha Ashokumar has a diverse educational background, with a focus on Information Technology, Marketing, and specialized certifications in various areas such as analytics, content marketing, and social media marketing.