SL

Sugandha Lahoti

Product Marketing Manager - Content at BrowserStack

Sugandha Lahoti has a diverse work experience spanning several companies and roles. In 2014, they completed a content writing internship at ShopPal.in, where they created and curated content for the website and wrote blogs. Sugandha worked as a front-end developer at Justdial in 2017, focusing on the JD-Omni project and enhancing the UI using HTML, CSS, JavaScript, jQuery, and AngularJs. From 2017 to 2020, they worked at Packt as a technical writer, focusing on writing and editing articles in various IT technology areas. Sugandha also served as a content marketing editor, where they managed the content pipeline and onboarded high-profile guest contributors. At Panther Labs from 2020 to 2021, they wrote and edited content for the blog and conducted content marketing and social media marketing for the promotion of Panther products. Currently, Sugandha works at Zomentum as a content marketer, collaborating with marketing leadership to develop and execute a holistic content marketing strategy across all channels. Sugandha owns the content for product launches and creates various marketing materials, such as blog posts, website content, social media posts, email marketing, press releases, case studies, presentations, sales collaterals, videos, infographics, ebooks, white papers, and event banners. Since 2023, they have been working at BrowserStack as the Content Lead for Product Marketing.

Sugandha Lahoti attended NIIT University and obtained a Bachelor of Technology (BTech) degree in Computer Science. Sugandha also attended Puranchandra Vidyaniketan, where they completed their Senior Secondary School education with a focus on PCM (Physics, Chemistry, and Mathematics). Additionally, Sugandha has obtained additional certifications in Content Marketing from HubSpot Academy in August 2021 and in B2B Foundations: Social Media Marketing from LinkedIn in November 2020.

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Timeline

  • Product Marketing Manager - Content

    April, 2023 - present

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