Aaron Lara

Aaron Lara is a seasoned marketing professional with extensive experience in global dealer marketing and digital strategy. Currently serving as a Global Dealer Marketing Advisor at BRP since October 2020, Aaron has successfully launched a multilingual UX/UI channel marketing platform and developed an extensive Digital Asset Library. Previous roles include Junior Marketing Coordinator for Global Dealer Experience at BRP, where Aaron created and presented at major summits and onboarded new regions, and Assistant Global Dealer Marketing Strategy Coordinator, focusing on digital practices across various regions. Additional experience includes web publishing for Texas Harbor Transportation, marketing coordination with Creative Cave, and analytical roles with Plutus21 Capital. Aaron holds a Bachelor of Science in Integrative Studies from the University of North Texas.