Alicia Auclair

Alicia Auclair is a Retail Marketing Specialist at BRP since May 2025, bringing extensive experience in marketing roles from previous positions at RONA, where responsibilities included Conseillère Marketing, Go-to-Market, and Spécialiste de catégorie, Marketing from September 2022 to June 2025. Alicia also contributed to La boîte. as a Chargée de projets marketing from May 2021 to September 2022 and engaged in marketing research and consumer insights at Lowe's Canada in early 2020. Alicia holds a Baccalauréat in Communication marketing from Université de Sherbrooke (2017-2020) and a Certificat in Administration des affaires with a concentration in management from Université Laval (2021).