Audrey Pignatel

Audrey Pignatel, MSc., is an experienced e-commerce professional with a strong background in merchandising and project coordination across various sectors. Currently serving as an E-commerce Merchandising Specialist at BRP since March 2023, Audrey previously held positions at GameStop as both an E-commerce Merchandising Specialist and Coordinator, where expertise in agile methodologies and digital strategy enhanced sales and user experience. Prior roles include E-commerce Content Coordinator at Ubisoft, focusing on managing product launches and stakeholder collaboration across the EMEA region, as well as project management roles at CHANEL and Haribo France, developing CRM and e-commerce strategies. Audrey's educational qualifications include a Master’s degree in Digital Marketing from KEDGE Business School and a Bachelor's degree in Marketing and Business from ESGCI.