Charles Filfe, M. Adm., is the Global Brand Creative Lead for Lynx at BRP, where they have been instrumental in launching innovative product lines and enhancing brand visibility since 2021. Previously, they held several marketing roles at BRP, contributing to record retail volumes and market dominance across Sea-Doo, Ski-Doo, and Lynx brands. Charles has a background in Business Administration, holding a Bachelor’s degree and a Master’s degree in Communication Marketing from the University of Sherbrooke. Their diverse experience has spanned various industries, including a stint as a Brand Ambassador and Marketing Coordinator in the healthcare sector.
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