David Poulin

David Poulin has a diverse work experience that spans over a decade. David currently works at BRP as a Team Lead in Digital Analytics, where they oversee the digital analytics team. Prior to this role, they were a Dealer Marketing Digital Marketing Strategist at BRP and played a key role in driving digital marketing strategies for dealers. Before joining BRP, David worked at MXO | agence totale as a Strategic Director, where they worked with clients to develop and implement comprehensive marketing strategies aligned with their business objectives. David also taught as a Chargé de cours at the Université de Sherbrooke for a year. Earlier in their career, David gained experience in digital media, analytics, marketing, and sales planning through roles at companies like Intact, Banque Nationale Assurances, Martins Industries, and the National Bank of Canada.

David Poulin holds a M.Sc in Gestion du Commerce Électronique from Université de Sherbrooke, which they obtained in 2012. Prior to that, they completed a BAC in Technologies de l'information at the same university in 2011. Before their university studies, they earned a D.E.C Technique in Techniques de Comptabilité et de Gestion from Cégep Saint-Jean-sur-Richelieu in 2008. In addition to their formal education, David has obtained several certifications, including Google Tag Manager Fundamentals, Inbound Certification from HubSpot, Ecommerce Analytics: From Data to Decisions, Google Analytics Individual Qualification, Google Analytics Platform Principles, Google Adwords Professional (including Google Shopping, Google Mobile, Google Display), Bing Ads Accredited Professional, and Digital Analytics Fundamentals.