Fred Song

Fred Song is a Commercial Manager at BRP China, bringing over 10 years of experience in the auto and motor industry, particularly with premium brands. Previously, Fred held roles including National Sales Manager and District Sales Manager at BRP, where they focused on commercial business and dealer development across China. Prior to that, Fred was a Dealer Development Manager at Harley-Davidson and worked as a Senior Consultant at EY. Fred also served as a District Manager at Beijing Mercedes-Benz Sales Service Co. Ltd, auditing dealer standards and managing operations. Fred earned a Master of Business Administration from Shanghai Jiao Tong University.