Geneviève Larocque

Geneviève Larocque is an accomplished marketing and data analytics professional with extensive experience in leading insights and strategic initiatives across various companies. Currently serving as the Head of Marketing Data & Global Insights at BRP, Geneviève has a proven track record in data visualization, customer and digital analytics, and market research. Prior roles include VP of Data, Strategy & Insights at Psycho Bunny, where significant accomplishments included building a comprehensive data stack and identifying cost-saving opportunities. Geneviève has also lectured in market research at HEC Montréal and held various leadership positions at ALDO Group, focusing on consumer insights, brand strategy, and analytics. With a Bachelor of Business Administration in Marketing from HEC Montréal, Geneviève is adept at integrating data-driven insights to inform strategic decisions and enhance organizational growth.