Geneviève Larocque is an accomplished marketing and data analytics professional with extensive experience in leading insights and strategic initiatives across various companies. Currently serving as the Head of Marketing Data & Global Insights at BRP, Geneviève has a proven track record in data visualization, customer and digital analytics, and market research. Prior roles include VP of Data, Strategy & Insights at Psycho Bunny, where significant accomplishments included building a comprehensive data stack and identifying cost-saving opportunities. Geneviève has also lectured in market research at HEC Montréal and held various leadership positions at ALDO Group, focusing on consumer insights, brand strategy, and analytics. With a Bachelor of Business Administration in Marketing from HEC Montréal, Geneviève is adept at integrating data-driven insights to inform strategic decisions and enhance organizational growth.
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