Isabela Marques

Isabela Marques is a seasoned marketing professional currently serving as a Global Brand Insights Strategist at BRP since March 2024. Previously, Isabela held the role of Marketing Specialist at Tetra Pak from July 2019 to October 2023, where key achievements included delivering strategic business recommendations through data analysis. At Bauducco, as a Senior Marketing Analyst, Isabela managed and executed strategic plans for the Teens and Kids portfolios. Earlier experience at Mattel, Inc. involved multiple positions including Jr Brand Manager, where Isabela oversaw the DC Comics brand in LATAM and coordinated logistics for Brazil's Comic Con, as well as serving as a Sr Business Insights Analyst providing insights for decision-making. Isabela's career began with internships at BM&FBOVESPA and Amcham-Brasil while completing a Bachelor of Business Administration at ESPM Escola Superior de Propaganda e Marketing.