Itzel Rasgado

Itzel Rasgado is an experienced marketing professional with a strong background in dealer marketing and retail operations at BRP, where notable achievements include the development of a highly adopted Dealer Marketing Co-op Program for Mexico and the establishment of CRM best practices to enhance lead conversion. Prior to BRP, Itzel held various roles that included Head of Business Intelligence, Marketing, and Customer Service at PROMINENT MEXICO, where responsibilities encompassed market research and strategic analysis. Previous experience also includes positions in customer service, logistics, and account management across multiple industries, notably with Kellogg Company and Avery Dennison. Educational qualifications include a degree in Marketing from Tecnológico de Monterrey and a diploma in Management Skills from Fomento Internacional Mexicano.