Jade Richer

Lead — Consumer Engagement, Ski-doo/lynx

Jade Richer is an experienced professional in marketing and consumer engagement, currently serving as the Lead in Consumer Engagement for Ski-Doo/Lynx at BRP since July 2020. Previous roles at BRP included Brand Strategic Initiatives Specialist, marketing consultant for Global Ski-Doo, and marketing intern, where responsibilities encompassed communication coordination, content development, data analysis, and project management. Prior to BRP, Jade gained experience as a marketing intern at PRINOTH, focusing on graphic design, promotional item management, and event support, and as a marketing communication consultant at Bishop's College School, contributing to web content and visual design. Jade holds a DEC in Humanities from Cégep de Sherbrooke and has pursued studies at Université de Sherbrooke.

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