Julien Mignault currently serves as the Consumer Engagement Lead for North America at BRP, focusing on go-to-market strategy for Can-Am electric motorcycles and 3-wheel vehicles since February 2021. Previous experience includes roles at Touché! as Senior Specialist in Media & Performance, and at Carat as Media Analyst. Julien held several positions in media planning and coordination, including a marketing coordinator role at Allstate, where responsibilities included planning experiential marketing activities. Academic qualifications include a Certificate in Accounting and a Bachelor of Business Administration in Marketing from HEC Montréal, complemented by a DEC in Health Sciences from Collège de Maisonneuve. Earlier work experience includes an internship at Tel-Aide, where Julien led a market study related to communication strategies for listening centers.
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