Maryka Roy

Maryka Roy is a seasoned professional in consumer engagement and marketing, currently serving as the Lead, Consumer Engagement for Can-Am Off-Road at BRP since March 2019, following roles as a Performance Specialist and CRM Marketing Specialist. Prior experience includes a role as a digital marketing advisor at Standish, where campaign management and digital strategy optimization were key responsibilities, and several years of customer service and sales experience at Sports Experts. Academic qualifications include a Master’s in Administration with a focus on E-Commerce Management and a Bachelor’s in Business Administration with a concentration in Marketing from Université de Sherbrooke, alongside significant involvement in teaching and project planning during her studies. Maryka Roy's diverse background encompasses both practical marketing applications and academic engagement, contributing to a strong foundation in consumer interaction and digital marketing strategies.