Maxime Lecours

Maxime Lecours is an experienced sales and marketing professional with a robust background in the powersports industry, currently serving as Regional Sales Manager at BRP since April 2013. Lecours has held various roles at BRP, including District Sales Manager, Zone Sales Representative, and Senior Global Product Management Analyst. Prior experience includes a position as Sales and Marketing Representative at Verbom Inc., as well as roles in marketing coordination at BRP and BRP Rotax in Austria. Lecours began a career in event and promotional coordination, and holds a Bachelor of Business Administration in Marketing from Université du Québec à Trois-Rivières.