Simon Cazelais

Simon Cazelais is an accomplished professional with extensive experience in brand strategy, marketing, and business development. Currently serving as Vice-President of Global Brand Strategy and Innovation at BRP since April 2019, Simon has held multiple leadership roles within the company, including Director of Global Marketing Strategy & Innovation and Director of the BRP-X Innovation Lab. Prior to BRP, Simon was the Head of Growth and Business Development at Lune Rouge and spent nearly a decade at bleublancrouge in various senior positions, including Partner and President. Simon has also contributed to academia as a lecturer in marketing communication at Institut de leadership en gestion and Université de Montréal. Educational credentials include a Master’s in Marketing from HEC Montréal and a recent program at Harvard Business School focused on competitive strategy.