Simon Pellerin

Simon Pellerin, M.Sc., is an experienced professional in digital marketing and social media management with a focus on the automotive industry. Since September 2015, Simon has held leadership roles at BRP, including Lead for Social Media for Can-Am On-Road & Motorcycle and Senior Social Specialist for Can-Am Off-Road, where responsibilities included coordinating editorial content strategies and cross-functional teams to ensure brand consistency. Prior to BRP, Simon served as Ecommerce Manager at LEF Industries and in various roles centering on e-commerce and social media management at Off The Hook and SkiBromont. Simon holds a Master of Science in Electronic Commerce Management and a Bachelor's degree in Information Management and Systems from Université de Sherbrooke.