Steve Cowing

Steve Cowing possesses extensive experience in the powersports industry, currently serving as General Manager at SSP Power Sports, Inc. since 2009. Concurrently, Steve Cowing has been with BRP since 2001, holding the roles of Media Relations Manager and Racing and Media Manager. In these positions, responsibilities include managing all racing activities for the Ski-Doo brand, which encompasses team and driver recruitment, contracts, contingency programs, and fostering industry relationships. Additionally, Steve Cowing oversees media relations, coordinating press events, developing press materials, and creating presentations for the Ski-Doo brand. Educational background includes attendance at the University of Minnesota.