Vicky Mckenna has extensive experience in the field of marketing analytics, currently serving as a Product Analyst On-Road EV and previously as a Marketing Data Analyst at BRP since February 2018. Vicky leads and supports global brands in web analytics and digital KPI tracking, collaborating closely with internal units and external partners to ensure timely project delivery. Key responsibilities include managing multiple projects from CRM and BI units, maintaining scorecard updates, conducting in-depth analysis for brand business reviews, and mentoring CRM interns. Vicky's career at BRP began as a part-time CRM analyst consultant and intern from May 2015 to April 2017, following the completion of a Bachelor of Business Administration in Marketing from Bishop's University in 2017.
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