Sid Lal

Sid Lal has a strong background in marketing and sales. Sid started their career in 1997 as a Sales Manager at Excel Communications Pty Ltd. Sid then worked as a Marketing Manager at Opportunity Knocks Communications from 1998 to 2002. In 2003, they became the Director of Gyaan Pty Ltd, where they focused on B2C and B2B telecom sales. From 2009 to the present, Sid has been the Managing Director at Bruce Clay India, a top SEO company, and more recently at Bruce Clay Australia.

Sid Lal earned a Bachelor's degree in Commerce from Western Sydney University in 1996 and later obtained an MBA in E-Commerce from the University of Technology Sydney between 2000 and 2004. In terms of additional certifications, Sid became a Certified Practicing Marketer (CPM) from the Australian Marketing Institute in 2020 and served as a judge for the 2021 AMI Awards For Marketing Excellence. Additionally, Sid obtained certification in the Bruce Clay SEOToolset from Bruce Clay, Inc. in 2009.