Alex B

Alex B serves as the Sr. Manager of Digital Analytics at Brunswick Corporation, where responsibilities include developing and implementing a digital marketing analytics strategy and leading a team of analysts. As the Founder of Excel Strategies, LLC, Alex B authored and developed advanced computer application classes and completed various consulting engagements. Previous roles include Associate Director of Digital and Data Strategy at Astellas Pharma, where cross-functional collaborations on data models were led, and Senior Manager of Ecommerce Analytics and Intelligence at Perrigo Company plc, overseeing analytic support for eCommerce Marketing. Alex B also held the position of Director of Client Analytics at iCrossing, managing a team and supporting clients with data insights. Currently pursuing a PhD in Finance at Florida Atlantic University, Alex B is also undertaking a Digital Marketing and Customer Engagement Professional Certificate from Tecnológico de Monterrey.