TI Cycles of India
Vimal V is a seasoned marketing professional with extensive experience in product management and brand strategy. Currently serving as Head of Marketing at TI Cycles of India since November 2016, Vimal has held several key positions in the company, including AGM Marketing, Senior Category Manager, and Brand Manager. Prior experience includes a role as Product Manager at FUNSKOOL INDIA LIMITED, where responsibilities encompassed product management and marketing strategy. Earlier career stages featured positions at Faber-Castell and Mother Nature Ltd, focusing on product management and marketing. Vimal holds a Master of Business Administration (MBA) in Marketing from ICFAI and a Bachelor of Commerce (B.Com.) from the University of Calicut.
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TI Cycles of India
Established in 1949 by the Murugappa Group in collaboration with Tube Investments (UK), TI Cycles is the first bicycle company in India to change the cycle retail landscape, both in urban and rural areas. Today, the company has transitioned from being just a bicycle manufacturer to becoming an industry expert in mobility and well-being solutions. Best known for its flagship bicycle brands – BSA, Hercules, Montra and Mach City, TI Cycles has a series of firsts to its credit – the first MTB, the first geared bike, the first Shox model, the first girls’ bike, the first kids’ bike, the first light roadster, and the first carbon frame bike. The first Hercules bicycle was rolled out in 1951 and four more brands were added to the portfolio – Phillips in 1959, BSA in 1964, Montra in 2011, and Mach City in 2015 – each adding a new feather in our cap. With all our achievements and successes to guide us, we have now ventured into the world of fitness with a vision to explore new opportunities, innovate unique products and evolve as a leader in the cycle’s industry. Come, join us as we get ready to ride the trends of the future! #BSA #Hercules #Montra #Machcity #TrackandTrail