BSI Group
Boris Lai is a seasoned marketing professional with extensive experience in the hospitality industry, currently serving as a Senior Marketing Executive for Compliance Navigator at BSI since September 2021. Prior roles include positions at ZS Hospitality Group as a Marketing Officer, at Shangri-La Group as Officer, Marketing (Loyalty), and various roles at Starwood Hotels & Resorts Worldwide, Inc., London Hilton On Park Lane, and Penha Longa a Ritz-Carlton Resort. Throughout the career, Boris has demonstrated expertise in managing marketing campaigns, coordinating communications across multiple channels, conducting market analyses, and enhancing brand engagement through targeted strategies. Educational qualifications include a Swiss Higher Diploma in International Hotel Management from Hotel Institute Montreux and a Bachelor of Business Administration (BBA) from Northwood University.
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