Marcel Batalla

Marcel Batalla is a seasoned marketing technologist specializing in global digital communication, CRM, and business transformation with extensive experience in digital marketing and automation. They held leadership roles at various organizations, including as Partner and Director of Service Strategy at httpcomunicació and as the Global Head of Marketing Platforms at BSI, where they implement and govern marketing technologies worldwide. With a rich background in advising parliamentary groups and managing high-profile projects such as the Spanish Royal Family's social media strategy, Marcel also pursues executive coaching, having completed multiple advanced degrees in marketing and coaching.