Tricia Irwin

Tricia Irwin is a digital strategist expert with over 10 years of experience in social media response strategies, service recovery, and crisis communications. Formerly the Digital and Social Media Manager at AT&T, Tricia led teams in managing social messaging and initiatives, achieving significant growth on platforms such as Instagram and Pinterest. Tricia also served as the System Director at Baylor Scott & White Health, where they facilitated external communications and designed a social command center to enhance patient engagement. With advanced degrees in Organizational Communication from the University of North Texas, Tricia combines analytical insights with a strong focus on customer experience.