Deena Rafferty

Deena Rafferty is an accomplished professional with extensive experience in business transformation and operations, currently serving as the VP of Business Transformation at bswift since January 2017. In this role, Deena leads various teams focused on COBRA, Direct Bill, ACA, Life Benefits, and more, emphasizing service quality and continuous improvement. Previous roles at bswift include VP of Operational Excellence, where Deena established a new function for business readiness and service recovery, and VP of Service Center during a critical divestiture phase. Deena's background also includes significant positions at RetireUp, Aon, and J.P. Morgan, with a solid educational foundation from Western Illinois University.