Donata Sheaffer

Donata Sheaffer is a seasoned marketing executive with extensive experience in driving product marketing and go-to-market strategies. Currently serving as the Sr. Marketing Director at bswift since December 2023, Donata is responsible for building and scaling the product marketing function. As Interim Chief Marketing Officer at TenCode Benefits, Donata partners with executive leadership to enhance messaging, positioning, and marketing enablement. Previously, as Sr. Marketing Director at Hinge Health, Donata established a customer marketing team, directed GTM planning, and implemented initiatives to boost retention and revenue. Donata's roles at Businessolver and Willis Towers Watson included leading product marketing strategies and developing programs to enhance market positioning and growth. Educational background includes a B.S. in Marketing from Penn State University and Executive Education in Consumer Marketing from Northwestern University's Kellogg School of Management.