Cherry Heuston is the Head of Base Strategy and Planning at BT Group, a position they have held since 2025. Prior to this, Cherry served as a Senior Product Owner focusing on Marketing Consent and Compliance at BT from 2021 to 2025 and held the role of Senior Strategy and Planning Manager at EE from 2017 to 2021. Cherry's earlier experience includes positions as an Account Director at VCCP ME LIMITED and a CRM Campaign Manager at Tree London. Cherry holds a 2:1 degree from the University of Portsmouth, which they earned between 2003 and 2006.
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