Chris Jeffryes

Chris Jeffryes is the Head of Base Decisioning at BT, where they lead strategic initiatives in customer data management. With a background that includes roles such as Director at CJ Target Solutions Ltd and Campaign Manager Consultant at Vodafone, Chris has demonstrated expertise in planning and decisioning within the telecommunications sector. They previously contributed to marketing strategies at Orange, where they focused on optimizing campaign delivery, and served as a Campaign Analyst at Morgan Stanley. Chris holds a 2:1 degree in Business Administration from Cardiff University.