Deeva Shah

Deeva Shah is a Senior Manager in Customer Base Management at BT Group, actively contributing to transformation initiatives. They have previously served as Retention Manager and Customer Lifecycle Manager at BT Group, focusing on proactive retention campaigns and customer personalization. Prior to their tenure at BT, Deeva worked at Sky as a Senior Manager in Customer Cohort Management, where they optimized customer retention strategies. Deeva's earlier career includes roles in business development and trading planning, showcasing a strong foundation in commercial strategy and customer relationship management. They hold a BSc in International Business from the University of Warwick and have international experience from Universitat Pompeu Fabra.