Melanie Edward is an experienced Senior Manager in Digital Marketing at BT since April 2019, leading a demand generation team focused on paid media, affiliates, and search for various customer segments. Previously, Melanie served as SEM Manager at BT Enterprise, managing search teams to enhance B2B digital reach. Earlier roles include Account Manager at Mindshare, handling SEO strategies for diverse clients, and SEO Executive/Analyst at iProspect, working on major travel and finance accounts. Melanie's career began at IBM Deutschland GmbH, where coordination of reference activities in EMEA and AP regions was key. Educated at Aston University with a degree in International Business and Management, Melanie brings a strong background in digital marketing and SEO.
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