Mike Tildsley

Mike Tildsley is an experienced digital trading and analytics professional with a background in eCommerce optimization and customer experience management. Currently serving as Digital Trading Manager and previously as Digital Analytics Specialist at BT since September 2021, Tildsley has held various roles including Conversion Trading Manager at ao.com and Online Optimisation and Analytics Manager at O2 (Telefónica UK). Tildsley’s expertise includes A/B testing, personalization campaigns, and utilizing customer insight tools to drive business performance. Tildsley's career also includes positions at IBM as a Health Check Analyst and at Lancaster University as an eLearning Assistant, where Tildsley received the Student Employee of the Year award. Tildsley holds a Bachelor of Science degree in IT Management for Business from Lancaster University.